The promise
What will a new viewer see or learn in the next ten minutes?
Practical guide · 01
TikTok controls LIVE access and the features available to each account. Use this guide to prepare a calm, useful session; use TikTok's current in-app prompts for the final eligibility check.
TikTok's Help Centre says creators must be 18 or older to go LIVE and lists 1,000 followers as a general threshold that may vary by region. LIVE is not available everywhere, so check the account itself.
Write a plain title that says what is happening now, then prepare one welcome line for a first-time viewer. A simple promise is easier to deliver than a long list of topics.
What will a new viewer see or learn in the next ten minutes?
How will you greet someone who arrives without context?
What will you say if the room goes quiet or the topic changes?
Official references